Australian swimwear designer Bianca Elouise is making Vogue headlines with her cheeky cuts and celebrity sittings in ‘Myra swim’. Her designs have caught the likes of A list celebrities Jlo, Karrueche and Kardashian sisters Kim and Kourtney with featured articles in multiple magazines like Elle, WMag, Marie Claire and Vouge. I had the opportunity to interview Bianca and find out a little more about her and her brand.
Why did you decide to move to Atlanta? And how do you think it affected your swimwear line?
Bianca: I live in Atlanta with my boyfriend of 3 years. It hasn't affected my business at all in a negative way if anything it's helped me boost it more as I focus on the US market and Atlanta is central to all major cities in the USA.
Does the name "Myra" stand for something?
Bianca: Myra is my grandmother's name. On my father's side. So the name of my brand has a lot of meaning to it.
Why did you create your swimwear line?
Bianca: I grew up travelling the world competing as a professional longboard surfer. From as early as I remember I lived in the ocean so as I grew older my taste for fashion grew stronger and I combined both together and here I am.
Do you think Myra swim has influenced the way women feel good in their body shape?
Bianca: That is a major key in my designs, fabric and finishes. I want to feel confident in myself in a bathing suit so I strive for others to feel the same way.
What has been the most challenging aspect of creating Myra swim?
Bianca: Business management, I'm always learning. I do a large majority running the business myself. Finance can be a curse and a blessing. So the accounting side of things has for sure been the most challenging.
Also along with being a boss. Having staff under you, hiring people and firing people. It's a lot of especially when you want your company represented and run perfectly.
What has been one of the most memorable moments you've had in your career?
Bianca: I've had many. But one that stands out was my first runway show at Miami swim week in 2016. Second would be my sports illustrated feature this year.
What are your future goals for Myra Swim?
Bianca: Expanding and growing! I just want my business to keep growing! I have retailer I'm aiming to get into which is my main focus at the moment.
What or who do you draw inspiration from when creating a new line?
Bianca: My whole brand is fuelled from 80/90s swim.
I use a lot of inspiration from vintage calendars and magazines. Especially iconic supermodels.
Any tips for staring your own business?
Bianca: I have none. I get asked all the time this question and honestly I was given no advice when I started so I don't know how to answer that question. If anything just do it, So don't second yourself.
Finally, who would you love to see in Myra Swim?
Bianca: My all time fave was JLO and that happened twice this past month.
Next, I would love to see Beyonce!